Strategic counsel: message development

Effective messaging methodology relies on research and audience testing – it cannot be created in a vacuum. My message development experience ranges from creating core corporate messages to localising global messaging for different markets. With core messaging agreed, the next step is to create appropriate vehicles – for media this centres on structured brainstorming and storyline development.

Client experience includes: IBM, Enron Broadband Services, Pelikon, Optevia, Qpass, Nuance.